Job Qualifications Alignment Analysis:

National Sports Center for the Disabled | Marketing Manager

HOW MY SKILLS & EXPERIENCES ALIGN WITH THE JOB POSTING QUALIFICATIONS:

Marketing Duties/Responsibilities

• Create and implement marketing plans for NSCD programs.

o Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

o Develop and implement new marketing campaigns and strategies to reach target markets in coordination with program teams.

o Conduct market research to assess and ensure the fulfillment of programs at maximum capacity.

• Maintain knowledge of trends and developments in the market; identify needs for new products and services and makes recommendations to leadership.

• Design and copy write in-house collateral such as flyers, business materials, and other marketing materials using Adobe Suite.

• Manage relationships and projects with marketing vendors including printing and apparel production.

• Manage relationships and projects with marketing contractors including PR, design, and videography.

• Build and maintain social media presence across multiple platforms, including overall calendar, content creation, and placement.

• Produce monthly NSCD e-newsletters and other e-mail communications in the MailChimp platform including setting up templates following brand standards.

• Create and manage external listings and other print/electronic media in publications.

• Maintain website content, including links and coordination with client registration and data management system.

• Evaluate marketing initiatives using analytics.

• Implement search engine optimization (SEO) and maintenance on the website.

• Manage program advertising.

• Assist with NSCD special events and ability clinics as needed.

• Organize and maintain the NSCD photo/video library. Professional Performance

• Adhere to all Personnel Policies and Procedures for the Agency.

• Maintain professional standards of performance, demeanor, and appearance at all times; act as a role model both at and away from the Agency.

• Maintain a creative, team-building approach to job performance and seek to bring a constructive, problem-solving orientation to all tasks.

• Perform all tasks and responsibilities with attention to detail and in a complete and timely manner, complying with agency policies and standards and conforming to the scheduling requirements of the job and program.

• Maintain an awareness of the agency’s mission and work to promote the positive individual and social change goals it embodies.

• Exercise discretion and professional judgment at all times keeping with the responsibilities carried personally and by the agency for the care and welfare of the clients; act with honesty and integrity in all aspects of Agency business.

• Actively strive to upgrade professional skills through engaging in appropriate professional training and experience.

• Actively strive to create and maintain a culturally sensitive and appropriate environment through communication and interaction that demonstrates respect for diversity. Other duties may be assigned

Qualifications

• Bachelor’s degree in marketing, advertising, or another related field.

  • I have a bachelor’s degree in Integrated Strategic Communications and a minor in Digital Art & Design.

• A minimum of 3 years of experience in marketing and business.

  • To view my full experience in marketing, please view my resume or skills & experience page. (2CACE2)

• Must be computer proficient and possess experience in Microsoft Office Suite, Adobe Design Suite, HootSuite or similar and the ability to learn new software as needed.

  • I have proficient experience with all of the listed software. I use Adobe Illustrator, InDesign, and Photoshop on a regular basis and have used Hootsuite for social media scheduling and management. See a full list of tech skills

• Excellent written and verbal communication skills including writing and report development.

• Ability to implement agency vision, mission, values, and strategic plan.

• Ability to handle multiple tasks and assess and change priorities based upon agency needs.

• Strategic thinker who communicates professionally and effectively with diverse staff, volunteers, donors, prospects, and community stakeholders. • Ability to maintain the consistent exercise of discretion and confidentiality in the performance of duties.

• Ability to work with a high degree of autonomy, and initiative and exercise personal judgment in a fast-paced environment with a strong sense of humor and integrity.

• Superior skills to organize, plan and execute the full scope of required programs.

• Knowledge of disabilities and adaptive recreation and equipment is desirable.

• Candidates must possess a Colorado driver’s license, and meet background check criteria and criteria regarding clearance to drive NSCD vehicles.

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  • Diligent with high attention to detail and adept at multitasking

    • I have been responsible for all aspects of marketing in multiple roles so I am comfortable wearing different hats and stepping in when help is needed. I am able to multitask with high attention to detail well because I have been in situations where I had no one else to depend on to do things or look over details for me. I thrive on multitasking because it allows me to utilize all of my unique skills and not just one. And with my ability to organize overwhelming messes, I am able to complete each task with efficiency.

  • Sense of urgency and ability to meet dates and timelines

    • I prefer to work with dates and timelines in place because it gives me the ability to plan ahead so that quality work is being delivered and to pinpoint possible areas where quality may have to be sacrificed to meet a deadline. I am successful at meeting dates and timelines when the needs I need to meet are communicated and I am able to communicate the reality of what is currently on my plate to ensure everything can be delivered on time.

  • Outstanding organizational skills

    • Every position I have been in I have always left my role with new efficient processes and a completely organized online filing system. All of the companies and organizations that I’ve had the opportunity to work for all needed help organizing their foundation so that we could focus on moving forward and growing. For Education Associates and jobZology I was responsible for setting up calendar meetings and events, organizing and keeping all the calendars updated, and putting together travel arrangements for events, conferences, and client visits. I also helped organize Education Associates warehouse processes, their CRM, and the entire file directory consisting of thousands of files. For Canine Partners I set up and maintained the master, fundraising, marketing, social media, volunteer, and dog training calendars to help the organization run more efficiently. In general, I try to organize everything I possibly can so that it’s easier to reference back or find something in the future. The level of organizing I prefer for myself is beneficial for this role because I will always provide everything you need in the most organized format possible.

  • Excellent phone and people skills; must be comfortable with cold calling and conducting interviews with potential talent via Skype/Zoom

    • I am very comfortable talking to people on the phone, over Skype/Zoom, and in person. Growing up my parents struggled with their broken English so I have been talking on the phone for them since I was eight years old. We also had a language barrier that kept conversations short and on the surface so I have always been driven to understand what it takes to communicate to those that seem unreachable and to figure out needs they may not be able to communicate. This is what led me to be a volunteer puppy raiser for service dog organizations for the past ten years. Learning how to communicate with a dog without a shared language has taught me to be a better communicator with people. On top of my people skills, I believe my ability to read non-verbal communication and behaviors can be beneficial in picking up on different personalities for casting. With my marketing background, I have experience with identifying and researching target markets which would be beneficial when finding talent that aligns with what we are looking for.

  • Professional demeanor and discretion when working with sensitive information

    • While working for Canine Partners it was essential to be professional and discrete when working with our clients’ information because we would have access to medical records and diagnoses that cannot be shared with anyone outside of appropriate staff members. And with working for a service dog organization, there is a lot of sensitive information about where each dog stands in the program that cannot be spread prior to the appropriate staff addressing the volunteer with information about their dog or any other issues that may come up.

  • Thrive under pressure and enjoy working in a fast-paced environment

    • In my experience working for non-profits and start-up companies I have learned that I am driven by a sense of urgency and the need for efficient problem-solving. I was working for Canine Partners of the Rockies, a Colorado nonprofit, during the peak of COVID with minimal resources and staff while they were in danger of going under. I was able to step in where help was needed to ensure we had enough funds and volunteers to keep the organization going. By the end of last year, there were no gaps in recruiting volunteer puppy raisers and we received multi-million dollars in donations. When I was working for jobZology there was an urgency to scale quickly so we were always working in a fast-paced environment to meet our aggressive goals. This gave me the opportunity to sharpen my skills in quick decision-making, delegating, and time management. Right before I moved to Colorado I started to get into wedding videography and was able to get a handful of weddings under my belt before moving to gain experience in taking the reins in a fast-moving environment without guidance to fall back on. This experience made me more reliable under stress because I can handle being under pressure. (Link to wedding video I shot and edited in 2018) (Link to 2018 wedding reel)

  • Strong writing and editing skills beneficial

    • I have experience with copywriting and editing for marketing collateral as well as writing client stories. At Canine Partners of the Rockies, jobZology, and Education Associates I would conduct interviews with clients to share their heartfelt stories about how their service dog changed their life, how PathwayU transformed a university’s career guidance program, or how Project Discovery’s career exploration kits gave them the preparation to live life more independently. I am also skilled at editing videos, my preferred platform is Adobe Premiere but I am open to using different programs. (Link to Interview with EB & Service Dog Shadow) (Link to 2019 Demo Reel showcasing older video productions)

  • Team player mentality; this position will require working with a large team of Producers, Executives, and Managers

    • I have always preferred to work with a large team after working at Cornett Advertising Agency but after college, I wanted experience working with a small team with underdeveloped processes so that I could learn from experienced leaders more closely and learn what it takes to grow a business or organization. This gave me the opportunity to work directly under the Executive Director at Canine Partners, the founders at jobZology, President and CEO at Education Associates, and the Creative Director at Cornett. I believe being a good team player involves understanding all of the roles within a team and getting to know the individual who uniquely holds that role so that when things come up there is no time wasted on who to connect with and the best way to reach that individual.

  • Experience with social media management is beneficial, but not necessary

    • I was responsible for social media management within my positions at Canine Partners, jobZology, and Education Associates across social media platforms Facebook, Instagram, and LinkedIn. This involved putting together social media campaigns and calendars, capturing photos or video content, and analyzing data to drive the direction of content. I’ve learned the best way to manage social media is to plan ahead, avoid posting day of every day, and always make time to interact on the platform with other users.